About us
BOOST ON ROAD
Disrupt the cycle
The best bikes deserve superior, personalized wheels that challenge the status. Focusing on every detail. Mixing the very best materials and designs with cutting-edge engineering. Focusing on every detail is integral to every wheel we make.
Innovation is a given
Accurately building one pair of wheels is hard, so how do we do that over and over, with precisely the same result every time? The answer is the combination of the precision of our custom-designed robots with the accuracy and attention to detail of our highly trained builders.

About us
Our Team
We are engineers, innovators, material scientists, and designers, but above all, we are riders, and we understand that the best wheels are a key part of any performance bike. Our passion, experience, and know-how are key ingredients in every wheel we make.
Cool Xu
Sunny Rise
Danny K
Karen Q
Our company history and facts
I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
Design & development process demonstration
A wonderful serenity has taken possession of my entire soul,like these sweet mornings of spring which I enjoy with my whole heart.